Monday, February 02, 2009


Attention cell phone device manufacturers, you are ignoring a large and growing demographic of users - retiring baby boomers. What is needed is a smart phone that does not have every imaginable application, bell and whistle known to geekdom. What is needed is a device that is: a phone, a camera, a qwerty keyboard text messaging device (with a very accessible keyboard for aging eyes), an internet browser, and a simple calendar and address book. I can't find such a device - all I find is phones on steroids (I actually have one of the latter, but I know people who want a much simpler device in their purse or pocket).

And, by the way, you mobile phone service providers, how about a simplified plan to go with the simplified device?

There's money to be made if you look beyond the kid generation.


  1. Problem? Opportunity? They're probably working on it, but who knows.

  2. As someone who was late to the iPhone party and a sceptic - I have to admit, I've become a convert. When I first got my iPhone I took off everything I didn't use - stock quotes, stuff like that. Then I added stuff I do use - London A-Z, a tube map, a conversion app (to do kilometers to miles and currency exchange) and a flashlight.

    Now I love my iPhone - although it's not a phone that I'd want to talk a long time on (my old clamshell was much better for that) but most people here in the UK text rather than talk anyways.

    The things I use most on my iPhone are: weather (I can check out the weather in Portland!), alarm clock, world clock (so I can see if it's too early to call my mom), calculator, conversions, phonebook & calendar (both of which sync with my MacBook) and if I go into London, the A-Z and tube map. Occasionally I'll even use it as a phone. :-) Oh, plus I can check things on the internet if I need to (i.e. how late is Harrods open?) or check my email if I'm bored.